UX audit tool: see your website the way a first-time visitor does

What a UX audit actually checks

A UX audit is a structured review of how easily real people can understand and use your website. It is not a redesign and it is not a Lighthouse score. A good audit answers four questions about every important page:

1. Comprehension — does a first-time visitor understand what this is, who it is for and why it matters within a few seconds?
2. Orientation — can they tell where they are, where to go next and how to get back?
3. Action — is the next step obvious, low-friction and worth taking?
4. Trust — is there enough evidence (proof, clarity, professionalism) for them to act?

Most agencies deliver this as a 40-page slide deck after two weeks. SiteScoper runs the same review in about a minute by crawling up to eight of your most important pages, rendering them like a visitor would, and asking frontier AI models to evaluate them against a rubric a senior product designer would use. The result is a scored report with the three to five fixes that matter most, not a wall of nitpicks.

How the SiteScoper UX audit works

• Crawl and render. We load your homepage and follow the links a visitor is most likely to click (pricing, features, signup, contact) — up to eight pages.
• Read like a human. The audit uses the actual copy, layout and screenshots, so it catches problems crawlers miss: a headline that describes features instead of outcomes, a pricing table with no anchor, a form asking for a phone number nobody wants to give.
• Score and rank. Each category (clarity, navigation, conversion path, trust, mobile, accessibility) gets a 0–100 score. Findings are ranked by expected impact so the report reads as a to-do list.
• Explain the fix. Every finding comes with a concrete recommendation, and often a rewrite you can paste in. You can chat with the report to ask "why" or "show me an example".

The UX problems we see most often

Across the sites audited with SiteScoper, the same handful of issues come up again and again:

None of these show up in a performance report. All of them cost conversions.

UX audit vs. usability testing vs. heuristic review

• Usability testing watches real users complete tasks. It is the gold standard and the most expensive. Do it after you have fixed the obvious problems, otherwise you pay people to find things an audit would have caught.
• Heuristic review is an expert walking through the site against a checklist (Nielsen's ten heuristics are the classic). Quality depends entirely on the reviewer.
• An AI UX audit is a fast, consistent heuristic review that also reads your copy. It is the right first step for a founder or small team: cheap enough to run on every release, opinionated enough to be useful.

When to run a UX audit

• Before a launch, to catch what you have stopped seeing
• When traffic is fine but signups or sales are flat
• After a redesign, to check nothing important got lost
• Before paying for ads, so you do not send traffic into a leaky page
• Quarterly, as a habit — Pro users can also watch pages for changes automatically

What you get in the report

A UX score, a per-category breakdown, a ranked action plan, side-by-side "before and after" copy suggestions, and a chat panel that knows your report. Pro users can export a branded PDF and compare two sites — useful for benchmarking against a competitor or presenting to a client. Read more about how we score websites or see the complete list of audit categories.