The SiteScoper Blog
Practical guides on website audits, SEO, UX, Core Web Vitals and conversion, with new guides published every week.
Ecommerce CRO Audit: Shopify and WooCommerce Guide
Run an ecommerce cro audit for your Shopify or WooCommerce store. Check product pages, carts and checkout against useful benchmarks, then rank fixes.
How to Do a Website Content Audit: Spreadsheet and Scoring
Learn how to do a website content audit with a practical spreadsheet, page-scoring rubric, and clear rules for keeping, rewriting, or removing content.
UX Audit Template: Copy-Paste Sections and Examples
Use this ux audit template to document user journeys, rank issues by severity, and assign fixes. Includes copy-paste sections and example findings.
A practical website design audit with a scoring rubric
Run a website design audit of hierarchy, typography, spacing, consistency and trust. Use a repeatable scoring rubric to prioritize fixes on your site.
CRO Audit Checklist: 32 Checks by Page Type
Use this CRO audit checklist to review your homepage, pricing, signup, and checkout: 32 practical checks, why they matter, and which fixes to prioritize.
What Is a UX Audit? A Plain-English DIY Guide
What is a UX audit? Learn what to check, how to review your website in an afternoon, and how to turn findings into a prioritized fix list.
What Is llms.txt? Who Reads It and Whether It Helps SEO
A plain-English explanation of llms.txt: what the file contains, who proposed it, which tools actually read it, whether it affects search or AI visibility, and how to write one.
Open Graph Tags: The Complete Guide With Copy-Paste Examples
Every Open Graph and Twitter card tag explained: what each one does, exact image sizes, a copy-paste template, platform quirks, and how to test and refresh previews.
Local SEO for Small Business: Your Google Business Profile Playbook
Unlock local customers with this practical guide to Google Business Profile optimization and citation building for small businesses.
Image SEO Optimization: A Practical Website Guide
Use image seo optimization to improve alt text, choose formats, reduce file size, and fix loading issues without sacrificing useful product detail.
Competitor SEO Analysis: Reverse-Engineer Success
Unlock your competitors' SEO secrets. Learn how to reverse-engineer their strategy to boost your own website's rankings and traffic.
Blog vs. Landing Page SEO: When Each Wins
Understand when to use blogs for long-term SEO gains and landing pages for direct conversions. Learn which strategy fits your business goals.
Schema Markup for SEO: Your Essential Guide
Unlock better search visibility. Learn which schema types matter most for small businesses and how to implement them without code.
SEO for Landing Pages: Rank Without Hurting Your Homepage
Learn how to optimize landing pages for SEO without cannibalizing your homepage. Practical tips for founders and small businesses.
Content Audit for SEO: Keep, Rewrite, or Kill?
Learn how to conduct a content audit for SEO. Decide what content to keep, rewrite, or remove to boost your search rankings.
Find 50 Long-Tail Keywords Fast
Unlock organic traffic quicker: Learn how founders and small businesses can find 50 long-tail keywords in a single afternoon.
Find Broken Links Free (No Paid Tools Needed)
Learn how to find and fix broken links on your website without spending a dime. Improve your SEO and user experience today.
Meta Description Best Practices for Better Clicks
Apply meta description best practices with page-specific examples, length guidance, rewrite fixes, and a practical way to measure clicks in Search Console.
SEO for SaaS: Programmatic Content & PLG
Unlock growth for your SaaS startup. Learn how programmatic SEO and product-led growth (PLG) strategies drive organic traffic and conversions.
Website Redesign: SEO Migration Checklist
Don't tank your SEO with a new website. This pre-launch checklist helps founders and small businesses migrate their site without losing hard-won rankings.
AI Website Audit vs Traditional SEO Tools: A Practical Guide
AI website audit vs traditional SEO tools: compare crawl coverage, copy feedback, costs, and blind spots to choose the right setup for your site.
How to Audit a Website for SEO: A Practical 2026 Guide
Learn how to audit a website for seo: check crawling, indexing, content, links and speed, then rank fixes by impact with a practical checklist.
Core Web Vitals Explained: What to Measure and Fix First
Get core web vitals explained without jargon: understand LCP, INP and CLS, check real-user results, and prioritize fixes that make your website easier to use.
Free Website Audit Checklist: 24 Checks You Can Run
Use this free website audit checklist to test 24 SEO, UX, speed and conversion basics, then rank your fixes. Start in your browser; no paid tools needed.
Small Business SEO: A Practical Growth Plan for 2026
Build a small business SEO plan that prioritizes local visibility, useful service pages, technical fixes, and tracking leads instead of rankings.
White Label SEO Reports: What to Include and What to Cut
Build white label seo reports clients can act on: choose useful metrics, explain results, prioritise fixes, and customise reporting without hiding the facts.