What a good SEO audit report contains
An SEO audit report should let someone who did not run the audit fix the site. That means each finding needs four things: where it is (URL), what is wrong, why it matters, and what to do. Reports that list 400 warnings without priority are not audits; they are crawler exports.
SiteScoper's report is organised the way a developer or marketer works through it:
- Overall score and summary — one paragraph a stakeholder can read.
- Action plan — the ranked list of fixes, each with impact and effort.
- Technical checks — pass/fail rows for robots.txt, sitemap, canonical tags, noindex, HTTPS, redirects, status codes and mobile viewport.
- On-page — title and description per page with lengths, H1 presence and uniqueness, image alt coverage, internal link counts.
- Content quality — whether each page answers a clear question, how it compares with what ranks, and where it is thin.
- Performance — the Core Web Vitals signals visible from the page: render-blocking scripts, oversized images, missing dimensions, font loading.
- Structured data and sharing — JSON-LD types present, Open Graph and Twitter tags, share image size.
Technical SEO checks in the report
| Check | What we look for | Why it matters |
|---|---|---|
| robots.txt | Reachable, does not block important paths | A stray Disallow hides the whole site |
| XML sitemap | Present, valid, lists indexable URLs | Discovery for new and deep pages |
| Canonical | Self-referencing on every indexable page | Prevents duplicate-content dilution |
| Robots meta | No accidental noindex | The most common "why am I not ranking" |
| Status codes | 200 on important pages, no soft 404s | Errors waste crawl budget |
| HTTPS and redirects | One version of every URL | Splits authority otherwise |
| Viewport and mobile rendering | Mobile-first indexing | Google indexes the phone version |
On-page SEO in the report
For every crawled page the report lists the title (with character count), the meta description, the H1, the number of H2s, image alt coverage and internal links in and out. Duplicates across pages are flagged, because two pages with the same title compete with each other. Where a title is missing or weak, the report suggests one that fits the page's evident topic.
Content quality — the part crawlers cannot do
Traditional SEO tools count words. SiteScoper reads them. The content section asks whether a page would satisfy the visitor who searched for it: does it answer the question directly, does it show experience, is it more useful than what already ranks, is it padded. This is the section that changes rankings, because Google's ranking systems increasingly reward exactly those qualities.
Sharing, exporting and white-label reports
Every report has a share link. Pro users can export a PDF and, for agencies, brand it with their own logo — see white-label SEO reports. Compare two sites side by side to benchmark a client against a competitor, and use site watching to get notified when a client's pages change.
How to read an SEO audit report in ten minutes
- Read the summary and the top five actions. That is 80% of the value.
- Check the technical section for any red rows. Fix those first; they block everything else.
- Skim the on-page table for missing or duplicate titles.
- Read the content findings for your three most important pages.
- Put the rest in a backlog. Re-run the audit after shipping.
If you want to do this by hand first, follow our step-by-step website audit guide or the website audit checklist.
Frequently asked questions
- How is this different from Google Search Console?
- Search Console tells you how Google sees pages it already knows about. The audit report tells you what to change on the page. Use both: the audit finds and explains issues, Search Console confirms Google noticed the fix.
- How many pages does the report cover?
- Up to eight per audit, chosen by following the links a visitor would take from the URL you enter. That is enough to find site-wide patterns; run additional audits on specific sections if you need more.
- Can I white-label the report for clients?
- Yes. Pro includes PDF export and white-label branding with your logo. See the white-label SEO reports page for details.
- Does the report include backlinks or rankings?
- No. The report covers what is on the site itself — technical, on-page, content and performance. Rankings and backlinks need a tool with an index of the web; the report tells you what to fix so those investments pay off.
- Is the SEO audit report free?
- The first audit needs no account. Free accounts get three audits a month. Pro is $19 a month or $180 a year with a 7-day free trial.
Get your SEO audit report
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