Website audits that tell you the truth, ranked by what to fix first

Who builds it

SiteScoper is built and run by Omar, an independent founder, as a one-person product. There is no agency behind it and no sales team. The audit engine, the monitoring, the free tools and most of the writing on this site come from the same person, which is why the product is opinionated: it recommends the three things worth doing this week rather than listing two hundred warnings.

The reason it exists is simple. Every existing audit tool either produced a wall of undifferentiated checks (crawlers), measured one narrow thing extremely well (Lighthouse), or cost more per month than a small site earns. None of them answered the question a founder actually has: what is wrong with my site, in order, and what do I do about it?

How an audit is produced

1. Crawl. We fetch the URL you give us and follow internal links to the pages that matter most: home, pricing, product or service pages, signup and the top content pages, up to eight pages per audit. Pages are rendered with JavaScript so single-page apps are evaluated as a visitor sees them, not as an empty shell.
2. Extract evidence. From each page we pull the rendered text, headings, metadata, structured data, links, forms, images with their dimensions and alt text, load timing and layout measurements. This evidence, not the raw HTML, is what gets analysed.
3. Analyse. Frontier language models review the evidence against a fixed rubric for each category below. The rubric is the same for every site; the model's job is to apply it to your specific pages and explain the reasoning, not to invent criteria.
4. Score and rank. Each category gets a 0–100 score. Every finding carries a severity and an estimated impact, and the report is ordered by impact so the top of the page is the to-do list. The overall score is a weighted blend that leans toward conversion and clarity, because those are what move revenue.
5. Explain the fix. Every finding includes what to change and, where possible, the exact copy, tag or CSS to change it to. Pro reports and the Audit & Fix Pass generate the snippets ready to paste.

What is scored

UX

Can a first-time visitor understand the offer, find their way around and complete the main task without friction?

Content & copy

Is the headline specific, is the value clear in the first screen, does every page answer the question it ranks for?

SEO

Titles, descriptions, canonicals, heading structure, internal links, structured data, indexability and crawl issues.

Conversion

Calls to action, form friction, proof and trust signals, pricing clarity and the path from landing to signup or purchase.

Performance

Load time and Core Web Vitals as measured on the crawled pages, plus the assets and scripts responsible.

Accessibility

Contrast, keyboard access, labels, alt text and focus states, checked against WCAG 2.2 criteria.

Design & brand

Hierarchy, consistency, typography and whether the site looks like something people would trust with money.

What an audit cannot tell you

An audit looks at the site, not at your analytics, so it cannot know your actual conversion rate, which traffic sources convert, or what your customers say in support tickets. It also cannot see pages behind a login. Treat the report as an expert first pass that tells you where to look, then confirm the biggest findings against your own data before a large redesign. Where the model is uncertain it says so in the finding rather than presenting a guess as fact.

How the guides are written

The guides in the blog and on the audit pages are written to a fixed editorial brief: answer the question in the title directly, prefer specifics to adjectives, name the source for any number, and never invent statistics or studies. Some guides are drafted with AI assistance under that brief and pass automated quality checks (length, structure, source discipline, link validity) before they are published; others are written by hand. Every guide shows its publish and last-updated dates. If you find an error, use the feedback link in the app and it will be corrected.

Pricing and data, briefly

The first audit is free with no account. Free accounts get a small number of audits per month. Pro is $19 per month or $180 per year and adds unlimited audits, weekly monitoring, competitor tracking, PDF export and white-label reports; a $9 one-time Audit & Fix Pass covers a single site. Audit results are stored so you can return to them; pages you audit are not sold, shared or used to train models. Details are in the privacy policy, and account deletion is available from the account page at any time.